VITRO Inc. Wins Prestigious Gold Anvil at the 61st ANVIL Awards for VITRO Santa Rosa Grand Launch
VITRO Inc., the Philippines’ pioneer and leading data center service provider, earned a Platinum Anvil nomination and ultimately clinched the coveted Gold Anvil Award in the PR Tools (Special Events and Exhibits) category at the 61st ANVIL Awards for its exceptional communications execution for the VITRO Santa Rosa Grand Launch. This esteemed recognition conferred by the Public Relations Society of the Philippines (PRSP), the country’s foremost authority on public relations excellence honors outstanding public relations tools that demonstrate creativity, strategic execution, and measurable impact.
As a wholly owned subsidiary of ePLDT and the data center arm of the PLDT Group, VITRO Inc. has been at the forefront of building world-class digital infrastructure in the Philippines since 2000. The company envisions a digitally inclusive and globally competitive Philippines enabled by world-class infrastructure, while its mission focuses on building and operating data centers that power a thriving digital ecosystem and empower tech-driven enterprises.
The award-winning campaign centered on the grand launch of VITRO Santa Rosa (VSR)—the Philippines’ first AI-ready hyperscale data center—held in Santa Rosa City, Laguna. The event showcased the country’s readiness to support advanced cloud and AI workloads, positioning the Philippines as a competitive player in the global digital economy. VSR is a landmark project designed to meet the highest industry standards for reliability, scalability, and connectivity, with an initial 50-megawatt capacity and infrastructure built to support enterprise, cloud, and hyperscale customers.
The successful launch not only highlighted VITRO’s technical achievements but also demonstrated its commitment to strengthening the country’s digital backbone—an effort amplified through a thoughtful and impactful PR strategy that resonated across industry, media, and stakeholder communities. The Platinum Anvil nomination underscored the strength of the campaign, while the Gold Anvil win affirmed its excellence in execution and impact.
“We are incredibly proud to receive this prestigious recognition for the VITRO Santa Rosa Grand Launch,” said Gary F. Ignacio, Chief Commercial Officer of VITRO Inc. “This is a celebration of our team’s creativity, dedication, and collaboration in telling the story of a project that represents not only technological innovation but also nationwide progress.”
This recognition stands as a testament to VITRO’s unwavering commitment to elevating the Philippines’ digital infrastructure through world-class facilities and flawless execution, further underscoring Filipino excellence on the global stage.
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